About
Life isn’t just built—it’s designed
I’ve never been one to simply go with the flow. Whether it was shaping my career, designing my home, or structuring how my family learns and grows—I’ve always believed that the best outcomes come from intentional design.
That same mindset has shaped my approach to business. For over a decade, I’ve helped companies cut through complexity, define what truly matters, and craft experience strategies that don’t just react to change but drive it. My approach blends foresight, storytelling, and structured execution, ensuring that every decision is not just bold, but deeply intentional.
But strategy isn’t just for business.
The same principles that create great products and experiences also shape how we build our families, our priorities, and our future. Without clarity, we react. With structure, we create.
As a mom of three, I see this play out every day. Parenting is its own form of strategy—navigating the chaos, shaping routines, and building a foundation that helps my children thrive. Just like in business, the right systems don’t stifle creativity; they create space for what truly matters.
By applying strategic thinking to life, we ensure that we live with purpose, not just momentum.
Alba is strategy—designed for life.
Alba is where this philosophy comes to life. It’s a space for intentional living, personal strategy, and structured family systems—helping people design their lives with the same clarity and purpose that fuels great businesses.
Because a well-lived life isn’t just built. It’s designed.